WCG BRAND GUIDELINES

Symbol

WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table. You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Basic configuration

The basic configuration of the WCG identity is a combination of symbols and word marks vertically.
WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table.

You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Secondary configuration

If the applied space is too narrow to apply the wordmark primitive effectively, you can use a secondary configuration that is a horizontal combination. WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table.

You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Colors

The WCG identity is made up of six designated colors, black and white.
Because WCG identity is based on RGB color values, you should use RGB color when the final design result such as website or movie production is reproduced on the computer screen. Otherwise you will get faded colors.
Also, since color conversion from RGB to CMYK does not match the color conversion table provided by programs such as Adobe Photoshop® or Adobe Illustrator®, always refer to RGB for the screen and always refer to the CMYK color value for printing.

Prohibition

1. Do not change the color of the symbol in any random order.
2. When a symbol is displayed in a single color, it should not be displayed in a different color from the word mark.
3. Do not display WCG identities on complex backgrounds.
4. Do not arbitrarily adjust the aspect ratio of the symbol or word mark.
5. Do not use unnecessary transparency on identity elements.
6. Do not use any combination other than the specified horizontal / vertical combination.
7. Do not use in combination with other identities.